Creating your first logo, coming up with the design for your first shop or restaurant – all important first steps in starting your business, or giving it that much needed face lift.
But did you ever stop and wonder how the colour you chose could influence what people thing about your business or your brand? The creators of the infographic below, Marketo describe how and why they chose the colours of their brand:
Research has found that different colors provoke very different reactions in people. Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue.