
[Image from sxc.hu]
The main failing point for many new businesses or first time entrepreneurs is not having the staying power to tough out the bad times– and bad times there will be.
Perseverance, although somewhat understated in the stories you hear about raging business successes, probably play a bigger part than most people think. But what is it, how important is it and what can we do to bottle it inside us for use later on?
Perseverance – continuing in a course of action without regard to discouragement, opposition or previous failure ~ Wiktionary
Compulsory Perseverance
Ok so that’s a term I’ve made up myself, but hear me out, it’ll make sense when you read it through.
I remember a comic book I used to read about a little boy growing up in a village in Malaysia – when his dad wanted to teach him how to swim, he picked him up and threw him into a lake!
It actually sounds much worse than it actually read in the comic, because the drawing of the sinking kid blinking unbelievably at what his dad just did was pretty hilarious.
But eventually he realized he didn’t have much choice about it and started to kick and pull and kick and pull, eventually breaking the surface to realize that he could swim, well barely anyway.
Putting yourself into a situation where you have no choice but to trycan bring out the best in each of us, why not try joining or taking up something that you’d be committed to doing, whether you’re ready to or not?
- Volunteering to give a speech at a Toast Masters event to build up self confidence
- Signing up and paying for a short course on web design, to learn how to create simple websites
- Inviting a group of friends over to your house for a home-cooked meal to learn how to cook for yourself
- Taking up yoga even though you’re about as flexible as concrete
Don’t worry about failing, that’s the best way to learn how to do a task better than how you did it the first time.
Habitual Perseverance
I’m sure some of you have heard of plenty of tips to make habits stick, such as to repeat something every day in the same way for 21 days and you’ll build that habit as part of your character.
I can’t say that this works, as I’ve never tried it before, but for each person it’ll probably take a different method.
However, something I do know is that repeating the act of trying and trying again will eventually build the perseverance factor you’ve always wanted.
As an entrepreneur, you’ll probably be involved in some sort of selling, be it cold calling, meeting clients, sales pitches or any number of sales strategies you’ll try just to close a sale. And I’m guessing that the product/ service you’re selling, is probably the same product/ service each time right?
Well that’s a habit of perseverance – after all, in those 10, 20 pitches, not all were ‘yes we’ll buy what you’re selling’ and when you hit those road blocks, you didn’t just stop, right?
It’s not just as an entrepreneur – even if you’re working for a corporation, if you care enough about an idea or strategy you’d like your management to implement, you’ll probably try over and over again to get it implemented – be it talking to one manager first, then another director if that didn’t work and so on.
It’s not that I’m so smart, it’s just that I stay with problems longer
~ Albert Einstein
Directional Perseverance
One of my friends made a good point about perseverance, in that without direction, it’d be like running down a dead end alley over and over again thinking that you’ll somehow be able to get through without changing anything.
Know Where You Are Going
You’ll need to know where you are going in the first place, or making it past that dead end would just leave you running around aimlessly.
Define goals, short and mid term plans, mission statements, anything to get down into a document where you want to be in 1 year, 3 years, 5 years time.
Be Specific
Ok so you now know that you want to become CEO/ gain 25% market share/ have 1000 visitors a day to your website? Your next step is to define exactly how you’re going to do this.
You can’t just say, ‘here is my end goal, everything in between we’ll kinda figure out on the way there’.
I’ve been guilty of this before and it did not end out well, so make sure you have a very specific plan on what you want to achieve, down to weekly deliverables if you need to.
Now once you get past the dead end, you know exactly where you want to go and how you’re going to get there.
Be Flexible
The ability to adapt, or in the online/ tech world, the ability to iterate and change your course of action depending on the situation is important as nothing is really ‘set in stone’.
In business, things change all the time and the ability to mould what you do around these changes (many times very sudden) will determine how able you are at overcoming problems.
Overcoming problems is key in persevering to your end goal, as the most stressful times for any new business owner or entrepreneur usually is how to overcome problems/ issues in their business.
So instead of running down the same dead end, you now know that you need to go 2 streets back and use a different side road, you know you want to get to your house and you know the exact route you want to use to get there – so much better than running over and over again into a wall isn’t it?
Passionate Perseverance
Doing something that you are truly passionate about makes the act of doing it over and over again until you succeed that much easier.
I’ve had people tell me wouldn’t it just be easier to sell something that everyone needs, like nails or bolts or something like that? Just imagine selling millions and millions of nails – you’d be rich!
Ironically I do know some people who sell nuts and bolts in the millions as a living, but they are truly passionate about selling nuts and bolts, would you be able to say the same?
So choose to pursue a business, hobby or task that you are truly passionate in achieving, something that even if you weren’t being paid anything, you’d want to do it anyway.
Not all the tips above will appeal to everyone, but I’m hoping that you take away at least something useful that you can action on and help you climb over that next hurdle, until you have your end goal firmly in your grasp.
“Sometimes you have to go on when you don’t feel like it, and sometimes you’re doing good work when it feels like all you’re managing is to shovel shit from a sitting position.” ~ Stephen King